Category: Unified Identity.

Define: Develop brand with unified identity, that also reflects the products history.

Solution: Branding for mens care called Maui hair+care.

Maui hair+care is a all natural male hair product that is inspired from the islands of Hawaii. My challenge was to create a unified package design with a cohesive history. This sparked an idea for a male product used daily that could also be environmentally friendly.

Research.

By this early stage I knew I wanted my product to have a rich and inviting history. I explored many different cultures from the Romans, to the Greeks, to Ming Qing dynasties. I wanted a popular male figure to be the name of my product. I first came up with Apollo hair+care for Apollo was known for his good looks and nice hair. However, doing further research into Hawaiian culture I came up with, Maui hair+care for its inviting tone and Hawaii’s rich history.

Maui Organics

Apollo mens+care

Ciao

Revise.

Once I decided a route, I did more revisions to find the best option. After further exploration I revised the logo to portray a more contemporary design.