Category: Unified Identity.

Define: Develop brand with unified identity, that also reflects the products history.

Solution: A Japanese tea company called, Puritea

Puritea is a Japanese tea pack that uses the same types of tea from Japanese ceremonies. The challenge was in creating a unified identity that also spoke to the history of the product.

Research.

By this early stage I knew I wanted my product to have a rich and inviting history. My obsession with the Japanese culture is what really drove the inspiration behind this product.

Logo option 1

Logo option 2

Logo option 3

Revise.

Once I decided a route, I did more revisions to find the best option. After further exploration I revised the logo to portray a more contemporary design.

With little details resolved to make the logo a bit more modern I then vectorized the image, this is where the brand started to take shape.

Package Design.

I utilized the Bonsai tree as the main graphic on the front for its known aesthetics in Japanese culture.